Posted by: Debbie | July 7, 2012

Urban Decay Has a Change of Heart

Back in June I posted about Urban Decay’s decision to sell in China knowing that China requires animal testing. I was crushed. But I just learned today that Urban Decay has changed direction and will not be selling products in China!

They didn’t say it specifically but I am thinking the response from the vegan community helped them arrive at this new decision. I am hoping that all of the bloggers who posted on the decision to go to China will now blog about this change of heart to help get the news out that Urban Decay has regained the right to use the cruelty free badge on their products.

From the Urban Decay web site:

After careful consideration of many issues, we have decided not to start selling Urban Decay products in China. While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles. We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products – our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.

Following our initial announcement, we realized that we needed to step back, carefully review our original plan, and talk to a number of individuals and organizations that were interested in our decision. We regret that we were unable to respond immediately to many of the questions we received, and appreciate the patience our customers have shown as we worked through this difficult issue.

Since our founding in 1996, we have been committed to ending animal testing in the cosmetics industry. As demonstrated by the renewed support we have received from organizations like PETA and the CCIC, this principle remains at our core. Urban Decay does not test its finished products on animals, nor do we allow others to test on our behalf, and we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Urban Decay is proud to be 100% cruelty-free.

I think I’ll go place an order for a few things from Urban Decay.

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Responses

  1. Excellent news! But yep, I bet the backlash had a LOT to do with their decision.


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